1. Walk me through your design process for a new product feature.
My process: (1) Discovery — understand the problem space via user interviews, analytics review, competitive analysis. (2) Define — synthesize insights into a problem statement and user needs. (3) Ideate — sketch multiple divergent solutions before converging. (4) Prototype — build the minimum fidelity needed to test the key assumption. (5) Test — observe real users with the prototype. (6) Iterate — incorporate findings. Never skip discovery; most design failures start there.